Company Profile

Find us in Toronto at: 20 Bay Street, 11th floor
Hobbs Marketing is a Shopper Marketing firm specialized in reaching consumers at different touch points on their path to purchase. We are a Canadian owned, mid-sized company with a Senior Team of professionals offering over 20 years’ each of experience in the consumer promotion industry. Our expertise lies in sampling and couponing across all communication channels; in-store, events, on line, door to door, mailbox and newspaper. Hobbs Marketing’s corporate headquarters are located in Montreal with a Regional Sales Office in Toronto. The company was founded in 1999 by Denise Hobbs.
Our President

The President, Denise Hobbs (aka the Coupon Queen), has over 20 years of experience in the field of publicity and point-of-sale promotion. Her expertise shows through not only in her work, but also in her passion and dedication to marketing. When advising her clients, Denise constantly innovates in order to create a “WOW effect”, as she likes to say. At the end of the day, Denise ensures her clients see results that exceed their expectations. Denise Hobbs has surrounded herself with a dedicated and passionate team focused on meeting challenges head-on while keeping only one objective in mind: satisfy the client.

Our Divisions
Hobbs Marketing is the only Canadian company to provide a turnkey solution where clients can take advantage of our expertise in four communication channels. Our knowledge and expertise in these channels is unsurpassed so we decided to position the company around them and create 4 divisions:
  • In Store Marketing (Grocery, Drug and Mass Merchandisers)
  • At Home (Direct Marketing)
  • Out of Home (National to Local Events)
  • Web (Online Couponning and Sampling Solutions)

Our 4 divisions provide innovative and unique marketing solutions and we proudly introduce them below.

Innovative and Unique Shopper Marketing Solutions

  In Store Programs: Media & Demonstrations

We manage in-store demonstration and media programs on a national or regional basis from start to finish, with guaranteed results. More...

  out of home

We design and manage local or national events in order to achieve your objectives. We bring you "face time" with your audiences and create individual moments of truth. More...

  at home

We manage your national or regional direct marketing programs in order to meet and exceed your objectives. We have the expertise and a track record you can trust. More...


We create and manage online couponning and sampling strategies, such as mail to home, print at home and mobile. Platforms are endless, such as websites, micro-sites, portals, Facebook, Twitter, Pinterest, etc. More...

Management Team

The President, Denise Hobbs, has over 25 years of experience in the field of shopper marketing, advertising and point-of-sale promotion.
More ...
Denise Hobbs,
Over the past 25 years, Francine Desrosiers has acquired experience in brand management, retail relations and in-store marketing with major companies such as Gillette (P&G) , Helene Curtis (Unilever) and News Marketing Canada.
Francine Desrosiers,
VP, Operations
Prior to joining Hobbs Marketing, Andre-Martin Hobbs spent more than fifteen years as manager and owner of communication agencies. His expertise lies in Marketing Strategies, IT Services and Web Development. He is the developer of, one of the major Canadian on-line couponing sites offered by Hobbs Marketing. Andre-Martin has extensive relationship marketing experience which won him several industry awards.
Andre-Martin Hobbs,
VP, Business Development